"100% is an Indian visual art ZINE that showcases contemporary designers and artists from various fields like illustration, fine art, graphic design, photography, etc. Each issue has 100% focus on one topic. Artists are invited based on theme and approach. The purpose of this exercise is to bring together work of artists from different backgrounds, sensibilities and aesthetics in one publication - like a themed curated exhibition in your hands."
"What does time really mean? what is the significance of the past? of the future? and of NOW? Isn’t NOW the most important time? Is ‘NOW’ a fraction of a second? a moment? a decade? a century? an abstract state of mind? or an illusion? For this 5th Issue of 100%ZINE, we invited 12 graphic artists to pause and reflect upon their idea of ‘NOW’, and to create an image that best represents it."